FACEBOOK ADVERTS
Facebook ads are paid messages that businesses give to Facebook. A paid ad lets you target a particular audience, and you can be as specific or as broad as you want. Facebook ad campaigns are available in a variety of formats. You can specify how much you want to spend, including The overall amount.
How much do Facebook Ads cost?
Facebook advertising can cost upto an average of $0.97 per click and $7.19 per 1000 impressions. Ad campaigns focused on earning " likes or app downloads" can expect to pay $1.07 per like and $5.47 per download simultanously.
Types of Facebook Ads
- Image Ads
- Video Ads (Newsfeeds and Stories)
- Poll Ads (Mobile only Ads)
- Carousel Ads (10 Pics all together)
- Slideshow Ads (Shows Slides of Images in slide show manner)
- Collection Ads
- instant Experience Ads
- Lead Ads (Mobile only Ads)
- Dynamic Ads
- Messenger Ads
- Stories Ads
- Augmented reality Ads
How do Facebook Ads work?
Facebook ads are targeted to users according to their location, demographic, and profile information. After creating an ad, you will have to set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook or in their newsfeed.
Posting adverts can be a great way to display your company’s logo, but the one thing advertisers have to consider before posting adverts is what types of content is being posted (for example a banner, banner background, or text) and what are the prevailing audience the advert is aimed at. Facebook, for instance, has many new adverts to present that take advantage of not only your brand name but what competition you are up against.
Facebook’s advertising tools tend to be the more advanced ones, allowing for you to create a detailed background for your advertisements, but these may seem more burdensome than what you are going to achieve if you were to create a banner advert, but there are a few prompts that allow you to do it fairly easily. On Facebook’s Advertising Tools you have the most options, but if you want to choose simply an interface that lets you paste in your Facebook URL, your options will then end up being less subtle and more simple than what you do now.
One of the main tags in Facebook is the label icon – this gives you the headline for what you want your advert to be. They will have your message firmly set out, although the text should be placed in a way that the same message can be read over and over (which could take a little bit of time). On Facebook’s advertising tools you will find the options to style your advert yourself. You are encouraged to upload a graphic of your target audience who will see it in the posts of their friends. If your audience is friends of Facebook’s ‘Like’ function, this will see the advert appear in the posts of their friends, this is known as ‘Facebook Landing Pages’.
Facebook will show you whether your advert is published on Facebook’s Facebook Pages or mobile websites, depending on who the page belongs to. You will find that you will not have to worry about the pages being displayed in the Facebook News Feed because these will get so huge and would not have enough space to be posted on Facebook.
There are several things that Facebook gives you to think about when designing your adverts, although there is a wide range of them you could expect to find. Since there are so many forms of media Facebook has, an ad platform could be essential for businesses or content creators that want to distribute their marketing campaigns. Just choosing the right graphic may be the most challenging part, but there are options such as displaying your logo on a link or having your logo permanently printed on paper.
Facebook’s advertising tools are not just for marketers, they are also great for artists, graphic designers, and businesses that want to promote themselves online. If you have a logo that is designed to stand out from the rest of the crowd, you could decide to use it in a display ad for your new product. This may seem like a risky investment on your part, but if you are confident in how it looks and your target audience will like it, then you may want to take the chance on selling it online.
The online market is likely to get even bigger in the coming years, so it is quite possible that Facebook’s advertising tools will become even more successful with more and more businesses and content creators feeling the need to take advantage of them.
GOOGLE ADWORDS
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
AdWords is an advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. These partner sites host a text or image ad that appears on the page after a user searches for keywords and phrases related to a business and its products or services.
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page.
GOOGLE ADSENSE
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
HOW MUCH GOOGLE AD SENSE PAYS??
Google pays you per every click on your ads, but it takes a commission. Generally speaking, publishers get 68%, or 51% when using AdSense for reach. Depending on the niche, the commission can go from $0.20 to $15, with an average of $3 per click for publishers.
HOW MUCH GOOGLE PAYS PER 100 VIEWS?
Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher. The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view. On Average, the YouTube channel can receive $18 per 1,000 ad views.
AdSense doesn't pay based on views of an ad, instead, they use a cost-per-click (CPC) payment system. Whenever someone from your audience clicks on one of Google AdSense's targeted ads, you receive a portion of the payment. Whenever a user clicks on an ad, the publisher receives 68 percent of the payment.
WHEN TO APPLY FOR ADSENSE?
Apply for Adsense after your website receives at least 100 unique visitors per day. Rules have become more strict and it may be difficult to get accepted if you don't have a decent amount of traffic. You need to have a Google account (such as gmail) to use with Adsense.
Have at least 1,000 subscribers and 4,000 valid public watch hours. When we assess channels for the YouTube Partner Program, we need context. When you reach this threshold, it usually means that you have more content.
No comments:
Post a Comment